VICTORY AVENUE DESIGNS

CREATIVE DIRECTION + WEBSITE

A Destination Strategy Digital Launch Elevating the Art of Placemaking

THE BRIEF:

Victory Avenue Designs (VAD) is an elite destination strategy firm. Despite a high-profile portfolio, including work for Quintain and iconic London venues, the brand’s digital presence was fragmented and DIY. Lucent Arc was commissioned to translate the founder’s vision into a cohesive, authoritative digital platform that commands attention from global property stakeholders.

THE STRATEGY:

• Identity Refinement: Evolving a scattered visual language into a high-impact brand system using an industrious palette of "Safety Yellow" and "Architectural Black".

• UI/UX Direction: Curating a story-driven digital experience that highlights the scale and prestige of the studio’s placemaking projects.

• Platform Architecture: Moving the brand away from a placeholder aesthetic to a fully realized, professional launch site designed for commercial growth.

THE OUTCOME:

A 20-year creative partnership culminated in a successful digital launch that bridges the gap between the founder's expertise and the brand's online reality. Victory Avenue Designs now holds a premium digital footprint that matches its market-leading status.

★★★★★

Building a team is something that does not come easy to me... when you find a person who gets what you are doing and how you want to do it, it's like striking GOLD! Sonya at Lucent Arc is that person. Sonya actually created my very first single release album cover and has been the Creative Direction on many of my projects. Thank you for being part of the journey and helping me tell the stories so wonderfully creatively.

NINA P . FOUNDER . VICTORY AVENUE DESIGNS

victoryavedesigns.com

WORKS