WITH OVER 20 YEARS ACROSS DIGITAL + PRINT, LUCENT ARC BUILDS BRANDS THAT ARE AS INTELLIGENT AS THEY ARE BEAUTIFUL

Awards

Silver . Best Homepage Design . Luxure Magazine Website . THE LOVIE AWARDS

About

Founder & Creative Director

Sonya S. brings over 25 years of expertise in the youth, luxury, and entertainment markets. Her career spans key creative and marketing roles at Polydor, Mercury, BMG, and WEA Records, where she masterminded campaigns for numerous Top 10 artists before founding Skinny.

A seasoned Creative Director and Designer, Sonya's work has been showcased at London’s prestigious V&A Museum, reflecting her artistic vision and industry influence. As the driving force behind Skinny, Sonya continues to shape brands and projects with her distinctive creativity, passion, and dedication.

Testimonials

Lucent Arc have consistently delivered exceptional creative works as part of the evolution of the Luxure brand, expertly showcased through unique and engaging animation tools and beautifully designed presentations, enabling us to successfully transition from brand build phase into a commercial proposition. Each piece of work is unique, delivered with meticulous attention and a real passion to exceed expectations.

Jo James   .    Chief Executive  .    Luxure Group

I have personally taken the time to write this recommendation due to the impact that Lucent Arc has had on our project which encompassed Web Development, Branding, Design, and Marketing. In our experience we have dealt with few firms that have such a precise and constantly evolving expertise in these fields. We target a very complex niche market however this did not impede Skinny from determining and implementing exactly what was needed for our expansion.

In short our entire launch plan that was staged to go live right before before our engagement with Lucent Arc was “bloated” with a great deal of features, graphics, clashing glamour and glitz which as we learned did not actually represent our message or objectives but instead leaned on perceived functionality and graphic design to win over our clients. Needless to say the approach did not work and while we were heavily invested in our previous expenditure we needed a major overhaul because we could not go live with so many issues. In came Skinny with a team that not only allowed us to recover and proceed with our opening strong, but also catapult our main product, The Innerversity, to the top positions of visibility which we needed to surmount our competitors.

In relation to ROI we have reached over 1000% percent as we have an ongoing product that was initially launched in tandem with Lucent Arc services and continues to mature and gain steam due to our decision to hire them to find multiple sound solutions for our business.

Sevan Bomar   .   Founder  .  Secret Energy

Working with Sonya at Lucent Arc was a transformative experience for my brand. She took the concept of my visual artistry and perfectly aligned it with the bold, audacious, and authentic essence of my jewelry line. Her ability to generate AI model images that captured the true tone and emotion of the brand was exceptional. After unsuccessful attempts with photographers, where the projects were left incomplete, Sonya's approach to AI 'photography' gave my brand a new life. Her efficiency saved me time and expense, delivering exactly what I envisioned. Sonya pours her heart into her work, and it shows. Her passion for creating magazine-quality images that truly resonate with the brand is unparalleled. I'm thrilled with the results and highly recommend Skinny's services.

Cami   .   Founder  .  Naude Bourn Jewellery

Working with Lucent Arc was a fantastic experience. They took our existing assets in a whole new direction, creating a beautifully polished website and brand elements that felt completely aligned with our vision.​ It really was a joy to see our vision come to life in new ways that we hadn't thought about. The process was efficient, creative, and seamless, we would highly recommend their services​ and will be using them again for our future projects.

Nina Provencal . Co-Founder Avenue29