Lucent Arc is an independent creative studio shaping how brands look, feel + visually communicate.
Creative Direction for Founders + Brands Building What’s Next

Lucent Arc is an independent creative studio shaping how brands look, feel + visually communicate.

Lucent Arc is an independent creative studio shaping how brands look, feel + visually communicate.

Creative Direction for Founders + Brands Building What’s Next

Creative Direction for Founders + Brands Building What’s Next

Woman in a patterned headwrap framed by a luminous circle of light for Female Freedom Frequency
Woman in a patterned headwrap framed by a luminous circle of light for Female Freedom Frequency
Painterly portraits of a woman sipping from a teacup and a woman seated with white rabbits
Painterly portraits of a woman sipping from a teacup and a woman seated with white rabbits
Belong website homepage displayed on desktop and mobile screens
Belong website homepage displayed on desktop and mobile screens
Belong website homepage displayed on desktop and mobile screens
Woman in a metallic hooded coat framed by a glowing circle of light at dusk
RECENT PROJECT

Island House LVM

Island House LVM

Brand refresh, creative direction, bespoke image library and full Webflow build for a luxury Turks and Caicos villa rental and management company.

VIEW PROJECT →
Woman in a metallic hooded coat framed by a glowing circle of light at dusk
RECENT PROJECT

FEMALE FREEDOM
FREQUENCY

FEMALE FREEDOM
FREQUENCY

FEMALE FREEDOM
FREQUENCY

Creative direction and a bespoke brand image library creating a distinctive visual world for a transformational practice.

VIEW PROJECT →

SERVICES

CAMPAIGN DIRECTION + EXECUTION

CAMPAIGN DIRECTION + EXECUTION

CAMPAIGN DIRECTION + EXECUTION

Concept and art direction for launches, products and campaigns, developed across image, motion and digital.


Concept and art direction for launches, products and campaigns, developed across image, motion and digital.

VIEW WORKS →

BRAND LIBRARIES

BRAND LIBRARIES

BRAND LIBRARIES

Bespoke image collections created around a brand’s own visual language.

EXPLORE BRAND LIBRARIES →

BRAND DIRECTION

BRAND DIRECTION

BRAND DIRECTION

Creating or evolving a distinctive visual direction, from identity and image to the wider world around the brand.

ONGOING CREATIVE DIRECTION

ONGOING CREATIVE DIRECTION

ONGOING CREATIVE DIRECTION

Senior creative direction for founders and teams who need consistent creative thinking, oversight and execution as the business develops.

ENQUIRE →
AI ARC

NEW TOOLS.
EXPERIENCED EYES.

NEW TOOLS.
EXPERIENCED EYES.

NEW TOOLS.
EXPERIENCED EYES.

An evolving exploration of generative image and film through the lens of creative direction.

EXPLORE AI ARC →

AI MOVES FAST. TASTE DECIDES WHAT STAYS.

AI MOVES FAST. TASTE DECIDES WHAT STAYS.

AI MOVES FAST. TASTE DECIDES WHAT STAYS.