Lucent Arc is an independent creative studio shaping how brands look, feel + visually communicate.
Creative Direction for Founders + Brands Building What’s Next

Lucent Arc is an independent creative studio shaping how brands look, feel + visually communicate.

Lucent Arc is an independent creative studio shaping how brands look, feel + visually communicate.

Creative Direction for Founders + Brands Building What’s Next

Creative Direction for Founders + Brands Building What’s Next

SERVICES

CAMPAIGN DIRECTION + EXECUTION

CAMPAIGN DIRECTION + EXECUTION

CAMPAIGN DIRECTION + EXECUTION

Concept and art direction for launches, products and campaigns, developed across image, motion and digital.


BRAND LIBRARIES

BRAND LIBRARIES

BRAND LIBRARIES

Bespoke image collections created around a brand’s own visual language.

EXPLORE BRAND LIBRARIES →

BRAND DIRECTION

BRAND DIRECTION

BRAND DIRECTION

Creating or evolving a distinctive visual direction, from identity and image to the wider world around the brand.

ONGOING CREATIVE DIRECTION

ONGOING CREATIVE DIRECTION

ONGOING CREATIVE DIRECTION

Senior creative direction for founders and teams who need consistent creative thinking, oversight and execution as the business develops.

AI MOVES FAST. TASTE DECIDES WHAT STAYS.

AI MOVES FAST. TASTE DECIDES WHAT STAYS.

AI MOVES FAST. TASTE DECIDES WHAT STAYS.