Lucent Arc is an independent creative studio shaping how brands look, feel + visually communicate.
Creative Direction for Founders + Brands Building What’s Next

Lucent Arc is an independent creative studio shaping how brands look, feel + visually communicate.

Lucent Arc is an independent creative studio shaping how brands look, feel + visually communicate.

Creative Direction for Founders + Brands Building What’s Next

Creative Direction for Founders + Brands Building What’s Next

Ai Generated image of an empowered woman for Female Freedom Frequency
RECENT PROJECT

Island House LVM

Island House LVM

Brand refresh, creative direction, bespoke image library and full Webflow build for a luxury Turks and Caicos villa rental and management company.

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Ai Generated image of an empowered woman for Female Freedom Frequency
RECENT PROJECT

FEMALE FREEDOM
FREQUENCY

FEMALE FREEDOM
FREQUENCY

FEMALE FREEDOM
FREQUENCY

Creative direction and a bespoke brand image library creating a distinctive visual world for a transformational practice.

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SERVICES

CAMPAIGN DIRECTION + EXECUTION

CAMPAIGN DIRECTION + EXECUTION

CAMPAIGN DIRECTION + EXECUTION

Concept and art direction for launches, products and campaigns, developed across image, motion and digital.


Concept and art direction for launches, products and campaigns, developed across image, motion and digital.

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BRAND LIBRARIES

BRAND LIBRARIES

BRAND LIBRARIES

Bespoke image collections created around a brand’s own visual language.

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BRAND DIRECTION

BRAND DIRECTION

BRAND DIRECTION

Creating or evolving a distinctive visual direction, from identity and image to the wider world around the brand.

ONGOING CREATIVE DIRECTION

ONGOING CREATIVE DIRECTION

ONGOING CREATIVE DIRECTION

Senior creative direction for founders and teams who need consistent creative thinking, oversight and execution as the business develops.

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AI MOVES FAST. TASTE DECIDES WHAT STAYS.

AI MOVES FAST. TASTE DECIDES WHAT STAYS.

AI MOVES FAST. TASTE DECIDES WHAT STAYS.

Generated, photographed or designed, every image is directed and finished by hand. AI widens what is possible. Twenty years of creative direction decides what is worth keeping.

Generated, photographed or designed, every image is directed and finished by hand. AI widens what is possible. Twenty years of creative direction decides what is worth keeping.

Concept and art direction for launches, products and campaigns, developed across image, motion and digital.

EXPLORE AI-ARC →