ISLAND HOUSE LVM

CREATIVE DIRECTION + BRANDING + WEBSITE

A Luxury Villa Portfolio Refresh

Refining the Island Living Experience

Island House LVM, a premier luxury villa rental and management company based in Turks & Caicos, sought to refine its digital presence to better embody the high-end, aspirational lifestyle associated with their exclusive properties. Our mandate was to execute a mini-refresh of the core online experience, focusing on the website's homepage and global aesthetic elements. The goal was a substantial shift from a service-centric presentation to an immersive, experience-led digital portfolio, positioning Island House LVM distinctly within the competitive luxury travel market.

KEY DELIVERABLES & STRATEGY

EXPERIENCE-FOCUSED HOMEPAGE REDESIGN (UX + VISUALS + VIDEO)

The original homepage diluted the luxury rental experience by equally showcasing all company services. We executed a complete redesign, positioning the luxury villa rental persona and the Turks & Caicos lifestyle as the immediate focus.

• Image-Led Narrative: The new homepage is heavily image-led, utilizing stunning existing photography alongside our newly created videos and supporting visuals to convey the emotion and elegance of "Island Living Your Way."

• Editorial & Graceful Aesthetic: We implemented a refined, editorial-style layout, significantly improving the user experience (UX) to guide visitors naturally toward viewing and booking a villa.

BRAND COLOUR & TYPOGRAPHY REFRESH

To create a unique market position, we conducted a strategic brand exercise to differentiate Island House LVM from competitors who largely rely on standard blues and creams.

• Distinctive Colour Palette: We introduced a rich and modern palette featuring candy yellows and pinks paired with a deep, warm chocolate brown and punchy spice. This refreshed colour scheme provides instant visual uplift and sophistication.

• Global Typography Update: New typography was selected and implemented across the entire site (alongside the color palette) for an immediate, consistent brand elevation, instantly refreshing all internal pages.

The Island House LVM Mini Refresh successfully transformed the homepage into a graceful, compelling gateway to luxury villa rentals. The updated aesthetic and enhanced UX now better reflect the premium nature of the brand, leading to a more engaging and efficient user journey for prospective renters.

islandhouselvm.com

WORKS